Radio works
The radio is a natural part of the morning commute. Your advert will therefore reach thousands of drivers every day.
Every morning, the radio accompanies thousands of people on their commute to work. Your brand can be part of this daily ritual, when listeners are tuned in and ready to receive information. Reach them where they are – right on the road.
Slovaks listen to the radio for an average of 205 minutes a day.
Median SK, Radioprojekt, July–September 2018 4,051 respondents aged 14–79
Why radio, of all things?
Radio offers an immediate reach that other media cannot match. With minimal production effort, you can reach thousands of listeners every day, precisely at the moments when they are tuned in to your message. It fosters an emotional connection with customers, which boosts the effectiveness of your communication and your conversion rate.
Mass reach
Reach audiences across regions and demographics.
Immediate response
Attract customers to the shop or website quickly and effectively.
An emotional impact
The radio speaks straight to the hearts of your listeners.
Case studies of successful campaigns
See for yourself how successful our clients have been. Each of these case studies reveals how a brand, with the support of radio advertising, has achieved significant results – from boosting sales to raising brand awareness.
News
Statistics and Facts
The research speaks for itself: radio remains one of the most influential communication tools. Take a look at the data showing why radio works. Did you know that as many as 82% of Slovaks listen to the radio every day?
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72% of the population say they are exposed to a minimal to acceptable amount of advertising on the radio.
An exclusive survey by Median, involving 1,214 respondents aged 14–54
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1,025,585 listeners tune in to the radio during the busiest hour of the working day, between 7 and 8 am.
MML-TGI Slovakia
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71% of radio listeners say they usually don’t change channels during adverts, making radio one of the media with the widest reach.
An exclusive survey by Median, involving 1,214 respondents aged 14–54
Do you need advice on radio advertising?
Thanks to our many years of experience in running radio stations, we have gained in-depth knowledge of radio advertising.
Get a consultationWho can become a member of ARS?
Any private broadcaster who applies for membership of the Slovak Radio Association and whose application is approved by the board members.
I have an internet radio station; can I become a member?
ARS is an important platform in the field of private radio broadcasting. It brings together members who hold official authorisation for radio broadcasting (formerly a licence) and broadcast via a network of FM or (and) DAB transmitters within Slovakia.
Is working at ARS free of charge?
Members of the Association pay an annual membership fee.
How long has ARS been operating in Slovakia?
The Association of Independent Radio Stations of Slovakia was established on 15 December 1992 in Bratislava. It was founded by the seven holders of the first radio broadcasting licences, which had been granted in May of that year by a commission of the Slovak Government. The founding members were FUN Radio, Radio TWIST, Radio RAGTIME, RMC Radio, Klassic Radio, Radio D.C.A. and Radio TATRY.
Advertise on the radio
Take advantage of this unique opportunity to promote your brand through radio advertising. Fill in the form to find out more about our advertising options.